Unroll.me doesn't list paid plans on its site, so it appears to be free. The data page on its own site says it uses commercial email data to improve advertising and measurement products for its customers.

Is Unroll.me safe to use with Gmail?

It has a documented history. In a settlement the FTC finalized on December 17, 2019, the agency said Unrollme told users it wouldn't "touch" their personal emails while sharing e-receipts with its then-parent Slice, which used the purchase data in market research it sold. Unroll.me is now owned by NielsenIQ, and its current privacy notice says it collects copies of and information from the commercial emails you receive.

Does Unroll.me delete the old emails from a sender?

We couldn't find a way to delete a sender's past mail in bulk with Unroll.me. According to Unroll.me's help center, Block moves future mail to an Unroll.Me/Unsubscribed folder. Gnuke trashes every email a sender ever sent you and keeps an Undo for 30 days.

What is the best Unroll.me alternative for Gmail?

If you use Gmail on a computer and want one click to unsubscribe and trash a sender's history without handing your inbox to a third-party server, Gnuke is built for that. If you use Outlook, Yahoo or iCloud, look at Clean Email instead.

Gnuke vs Unroll.me: which one should clean your Gmail inbox?

If you want a free tool with a daily digest that works beyond Gmail, Unroll.me fits. If you want a sender gone along with everything they ever sent you, and you'd rather your mail not pass through someone else's servers, Gnuke fits better.

The short version#

Unroll.me lists your subscriptions and lets you Keep, Block or roll them into a daily digest. Gnuke adds a bomb button to Gmail. One click on a sender unsubscribes you and moves every email that sender ever sent you to Gmail's Trash, with Undo for 30 days.

Side by side#

	Gnuke	Unroll.me
Price	Gnuke10 nukes a month free, every feature. Unlimited is $29.99 a year or $4.99 a month, for up to 5 Gmail accounts	Unroll.meUnroll.me doesn't list paid plans
Platforms	GnukeChrome extension for Gmail on a computer, plus a phone app	Unroll.meWeb, iOS and Android apps
Email providers	GnukeGmail	Unroll.meGmail, and reportedly Outlook, Yahoo, AOL and iCloud (source, a competitor's page)
How unsubscribe works	GnukeOne-click request when the sender supports it, otherwise an unsubscribe email from your address, otherwise opens the sender's page for you. Each result is reported per sender	Unroll.meKeep, Block or Rollup. According to Unroll.me's help center, Block moves future mail to an Unroll.Me/Unsubscribed folder rather than contacting the sender (source)
Bulk delete of past mail	GnukeYes, a sender's whole history goes to Trash	Unroll.meWe couldn't find a way to delete a sender's past mail in bulk
Undo	Gnuke30 days, nothing deleted permanently	Unroll.meWe couldn't find an equivalent
Where your mail is processed	GnukeIn your browser or on your phone. No Gnuke server sees your mail	Unroll.meOn Unroll.me's side; its privacy notice says it collects copies of the commercial emails you receive
Data practices	GnukeNo analytics, ads or tracking in the extension or phone app. Nothing sold	Unroll.meOwned by NielsenIQ. Privacy notice says it may sell or share some personal information (source)

Prices, features and policies change. This table was checked on October 10, 2026.

The real differences#

Who sees your mail#

This is the biggest one. Gnuke talks to Gmail straight from your browser or phone. It reads message metadata (sender, subject, unsubscribe headers, read or unread) and opens a message body only when it has to find an unsubscribe link the headers don't carry. No Gnuke server sees your mail.

Where your mail goes with each one, based on each company's own privacy pages.

Unroll.me works differently. Its privacy notice says it collects "copies of and information from the commercial email messages you receive," including receipts. Its data page says Unroll.me is owned by NielsenIQ, "an e-commerce measurement and consumer data company," and that commercial email data is used "to enhance advertising products, measurement products, datasets and other services for our customers."

Unroll.me's How we use your data section, saying Unroll.me is owned by NielsenIQ and uses commercial emails to enhance advertising and measurement products — Unroll.me's data page explains the NielsenIQ ownership in its own words. Captured October 2026.

None of that is hidden, and plenty of people are fine with the trade for a free tool. It's still the trade.

There's history here too. The FTC finalized a settlement on December 17, 2019, after Unrollme told users it wouldn't "touch" their personal emails but shared e-receipts with its then-parent Slice, which used purchase data in market research it sold (FTC). That happened under a previous parent company. It's a good reason to read the current notice instead of assuming.

What "unsubscribe" means#

With Gnuke, unsubscribing means contacting the sender. It sends the standard one-click unsubscribe request (RFC 8058) when the sender supports it. If not, it sends the unsubscribe email from your address, and if that isn't an option either, it opens the sender's unsubscribe page for you. The result shows per sender, for example "Unsubscribe requested" or "Open link to unsubscribe," so you know where each one stands.

According to Unroll.me's help center, Block works another way: it moves future mail from that sender into an Unroll.Me/Unsubscribed folder instead of contacting the sender. The sender keeps mailing you. You just don't see it in your inbox.

What happens to the mail already there#

Gnuke moves every email the sender ever sent you to Trash. Starred mail always stays, and you can also keep labeled mail, important mail, or the sender's newest 1, 3 or 10 emails. If you regret it, Undo restores everything for 30 days. Gnuke never deletes permanently.

Gnuke's homepage race: clearing Deal Drop in Gmail by hand takes eight steps, while Gnuke is done in one click with 412 emails in Trash and the starred one kept — One sender, both ways: Gmail by hand on the left, Gnuke's one click on the right. From the demo on Gnuke's homepage.

We couldn't find a way to delete a sender's past mail in bulk with Unroll.me.

Where Unroll.me is better#

It's free as far as we can tell, since it lists no paid plans.
The Rollup daily digest lets you keep reading some senders in one tidy message instead of leaving them. Gnuke doesn't have a digest.
It reportedly works with Outlook, Yahoo, AOL and iCloud as well as Gmail. Gnuke is Gmail only.
It has web, iOS and Android apps. Gnuke has a Chrome extension and a phone web app you add to your Home Screen.

Who should pick which#

Pick Unroll.me if you want a free tool, you like the idea of one daily digest, or you need to clean accounts that aren't Gmail, and you're comfortable with its data terms.

Pick Gnuke if you use Gmail, you want the sender and their back catalog gone with one click, and you want the work to happen on your own device. The how it works section shows the whole flow, and pricing covers the free tier.

If your main need is a mailbox that isn't Gmail, see Gnuke vs Clean Email. If you want a Gmail-focused tool with a mobile app, see Gnuke vs Trimbox. If Gmail's built-in tool is all you need, see Gnuke vs Gmail's Manage subscriptions. If you'd rather do it by hand first, there's a step-by-step guide to deleting all emails from one sender in Gmail and another on unsubscribing in bulk.

Sources#

Unroll.me home page
Unroll.me: your data
Unroll.me privacy notice
Unroll.me help center: how does Block work
FTC settlement, finalized December 17, 2019
Leave Me Alone: how Unroll.me works (a competitor's page, used only for supported mail providers)